Submission: August 11, 2020
Registration: July 28, 2020
Prizes: Please see details below
The realm of entertainment, its notions, responsibilities, and media of representation are a constantly transforming landscape. Within that, there is no sphere broader than that of films to encompass that fully. Cinema, a medium considered to be an immensely accessible and influential one, has come a long way, both in its production and exhibition. From moving images on celluloid constituting the first minute-long films, to the first feature-length film, the introduction of sound, colour, 3D, and later computer-generated imagery, to entirely machinated and highly sophisticated projection systems on the largest screens possible today, the display of films have been on an ever-upward curve.
Film technology has gone on to encompass formats including IMAX, RealD, 4DX, Dolby, DoubleD, Atmos, and VR aiming to transform an individual’s theatre-going experience to a more holistic, near otherworldly one. Still, the film viewing experience stands to be further completely turned around in the coming decade.
Furthermore, this advancement in technology has proven to be a double-edged sword for cinema. With growing sophistication in the production and exhibition of films, streaming services on mobile devices too have made huge strides. Amid stiff competition, huge production costs, rising discontent among viewers, and no guarantee of a fruitful return will the cinema theatre thrive? In doing so, it will have to evolve.
The design challenge is to extrapolate and visualize the cinema space of/for the future for a total of 75 people in an adaptive volume (detailed in the brief).
The design should incorporate various trends that have emerged in the sphere, and extrapolate a decade into the future to come up with a design that represents the future of cinema ten years from now: one that is as suitably public, commercially viable and artistically expressive as the very medium of film itself.
Jeffrey L. Day
Founding Principal, Actual Architecture Company, United States
Architect, Manuelle Gautrand Architecture, France
Partner, Wowhaus bureau, Moscow
Prof. + Director, Magma Architecture, Germany
Director, Magma Architecture, Germany
Launch February 5, 2020
Submission Deadline: 11th Aug 2020
Public Voting begins: 1st Sep 2020
Public Voting ends: 26th Sep 2020
Result Announcement: 8th Oct 2020
Prize pool of worth 20,000$
First Prize: 5000$ (For students and professionals)
Runner Up: 6 x 1100$ (For students and professionals)
People’s Choice: 4 x 600$ (Open for all)
Honorable Mention: 12 x 500$ Each