Submission: February 7, 2019
Registration: February 14, 2019
Language: English
Location: Concept
Prizes: Please see details below
Type: Open
Xiao Guan Tea, a high-end Chinese tea brand covering all tea categories takes its responsibilities to explore a happy lifestyle and improve people’s living standards. It begins its business from scratch and becomes a legend in the industry within only two years. Apart from its high quality, Xiao Guan Tea makes every effort to promote the importance of innovation and make Chinese tea younger and more fashionable.
Food Grade Aluminum Jar
Since the emergence of tea bags, the western changed their way to drink tea, which hastened the birth of Lipton, a world-level tea brand. Based on that, Xiao Guan Tea expects to change Chinese people’s experience of original leaf tea by beautifying tea package.
After three years’ exploration and over 10 package materials’ trials, food grade aluminum jar was selected as the package of Xiao Guan Tea. The aluminum jar is both safe and environmental, which can be recycled. Meanwhile, one jar for one cup of tea is really convenient for the young, and the jar becomes one of the most innovative attempts in tea package industry.
Modern Tea Set
To simplify the way Chinese people drink tea, innovative tea set shall be also provided. The fashion and modern tea set designed by Xiao Guan Tea makes tea drinking easier and more convenient. It also combines the function of covered bowl and Kowloon cup while integrates the style of western modern tea set. Accordingly, the tea set brings a new experience to people who drink tea.
Xiao Guan Tea located itself as world Chinese tea, which aims to make Chinese tea more well-known to the whole world by reconstructing traditional tea culture and tea industry. Standardized products make the consumption process more efficient and simplified. Besides, the fashionable package design attracts more young people. Xiao Guan Tea develops its products based on users’ experience while taking all details in the process of tea drinking into account. As a result, the Chinese tea culture and its traditional industry frame are combined and rebuilt by Xiao Guan Tea.
This time, Xiao Guan Tea, along with international competition platform Young Bird Plan, launches “Guanish”product design international competition. It calls for younger and creative minds to design a new series of tea drinking products which may create new style for young generation to drink tea.
Awards
★ First Prize
1 winner; 60,000 RMB (pre-tax); black-edition tea; 2.0 version tea set
★ SecondPrize
2 winners; 20,000 RMB each (pre-tax); golden-edition tea; travel mug with tea leaf filter
★ Top 10
7 winners; silver-edition tea; if the winner do not graduate from school, he or she will be offered an opportunity to practise or work in headquarter of Xiao Guan Tea Group.
★ Top 30
20 winners; Top 30 honor of certificate
★ Shortlists
Finalist certificate
All winners (include shortlists) will be awarded YOUNG BIRDS Magazine of 5th anniversary edition; winning schemes will be published on media platforms of Young Bird Plan and its magazines.
