Submission: October 02, 2020
Registration: October 02, 2020
Language: English, Italian
Location: Bologna, Italy
Prizes: Please see details below
5 scholarships full-coverage of the enrollment cost and opportunity to participate in the courses from remote connection. Application open until October 2nd
YACademy – EXTRAORDINARY MEASURES FACING THE COVID-19 EMERGENCY
Due to the recent pandemic situation, despite the courses should be held between September 2020 and January 2021, YAC has taken extraordinary measures for the best performance of its activities and to facilitate access to its courses, in accordance to safety criteria and participation in the courses from remote connection. For more information, we invite to read the rules of the course.
Architecture has always played a key role in exhibition. Museums, exhibitions and expositions are not only a cultural offer, but are defined by space, by an exhibition itinerary that is able to surprise and fascinate the visitor who is drawn inside an active and inspiring experience.
For exhibition, architecture is as fundamental as works of art, collections and artifacts and their contents. The “Architecture for Exhibition” course has been created on these premises: its aim is to train professional designers who are able to materialize diverse artistic and museum experiences, enhancing the always-different story behind each cultural proposal. The students will acquire new skills in exhibition design and will move in a very prestigious environment – culture – which nowadays registers an increasing demand by the most critical and exclusive customers.
The students will focus on preservation practices, lighting techniques and perception psychology to deepen their knowledge on technical practices to adopt in an exhibition design.
The course will be made up of 88 hours of lessons, a 32-hour workshop and multiple lectures by well-renowned professional architects.
At the end of the course, YACademy’s Placement office will guarantee every student an internship or collaboration proposal in one of our partner studios.
YAC is an association which promotes architectural competitions aimed at fostering culture and design research. Over the years, YAC has broadened s experience of work and collaboration with the main architectural firms of contemporary architecture, dealing with diverse and numerous topics of architectural design. Nowadays, YAC’s expertise can serve young designers better, providing them with the creation of high-level educational programs aimed at polishing the skills of the students and offering them a valuable connection to the labour market. Thanks to the close relationship with internationally renowned professional and academic actors, YACademy is the perfect frame within which complete or specialize one’s skills, and create a significative link with the most internationally-renowned architectural firms. The location of the courses, also available from remote connection since 2020, are the prestigious headquarters of YACademy: a medieval building located in the heart of Bologna’s historical city center, close to the Two Towers and next to Piazza Santo Stefano; namely, one of the most picturesque areas of the city.
ITALO ROTA | STUDIO ITALO ROTA & PARTNERS
Dior, Louvre ed Expo: 40 years of exhibition design
GIULIO RIGONI | BIG BJARKE INGELS GROUP
San Pellegrino headquarters: how to narrate the company’s story
PAOLO MATTEUZZI | ZAHA HADID ARCHITECTS
The museum for the XXI century
DANIEL LIBESKIND | STUDIO LIBESKIND
Crystallizing the tragedy: Jüdisches Museum
MARCO CATTANEO | NATIONAL GEOGRAPHIC ITALIA
Pictures from the world: National Geographic’s exhibitions
PATRICK LÜTH | SNØHETTA
SFMOMA: the expansion of San Francisco Museum of Modern Art
LIVIA TANI | ATELIERS JEAN NOUVEL
Monumentality and technology: from the Louvre of Abu Dhabi to the National Museum of Qatar
GIUSEPPE ZAMPIERI | DAVID CHIPPERFIELD ARCHITECTS MILANO
Chipperfield at Basilica Palladiana
EMMANUELLE MOUREAUX | EMMANUELLE MOUREAUX ARCHITECTURE + DESIGN
Colors! The magic of colours
EXHIBITION DESIGN FOR AUTOMOBILI LAMBORGHINI
Giuseppe Zampieri | David Chipperfield Architects Milano
The workshop will represent a practical opportunity to test and recapitulate all the notions learned during the other lessons. It will offer strategic solutions concerning a real architectural project. The course will be conducted in collaboration with MUDETEC (Museum of Automobili Lamborghini Technologies).
Students will be given the rare opportunity to work on the 2021 set-up of the Lamborghini Museums, imagining, through their work, a museum itinerary aimed at telling the story, the innovation and the identity of one of the most famous brands in the world. By showcasing models and parts of cars that have made the history of design in the automotive field, the challenge that the students will face will be to transmit the high content of technological and design innovation brought about by Lamborghini cars over the years. The students must also be able to make a widespread and refined use of the most advanced edutainment and digital storytelling technologies: the ambition of the exhibition setting cannot be limited to the user’s experience at the museum, but must also open up to a logic of narration and maximum spreading on the most diverse social and communication channels. With the most famous luxury-car brand in the world behind it and an invaluable collection of cars, MUDETEC will guarantee the participants the unique opportunity to link their names to a creation for a true legend of Made in Italy: Automobili Lamborghini.
HISTORY OF MUSEOGRAPHY – The history of spaces for culture | 8 HOURS
Matteo Cassani Simonetti | Università di Bologna
CONTEMPORARY ART – The languages of art| 8 HOURS
Elisabetta Barisoni | Ca’ Pesaro- Galleria Internazionale d’Arte Moderna
EXHIBITION MARKETING AND COMMUNICATION – A comparison between cultural and commercial aspects | 8 HOURS
Francesco Cardinali | ADVcreativi
DESIGNING EXHIBITION SETTINGS – Methodologies and creative choices | 8 HOURS
Antonio Ravalli | Antonio Ravalli Architetti
REALIZING EXHIBITION SETTINGS – Technical choices and realization strategies | 6 HOURS
Claudio del Vico | ARTISER
LIGHT DESIGN – Light as the guide of the exhibition itinerary | 6 HOURS
Dario Bettiol | Zumtobel
PRECIOUS – Preservation and exhibition techniques| 8 HOURS
Manuela Panarelli | Arteria srl
IMMERSIVE STORYTELLING FOR EXHIBITION – Fundamentals and solutions for digital storytelling| 6 HOURS
Andrea Gion | Drawlight
EXHIBITING IN THE PUBLIC SPACE – The city as the exhibit stage | 6 HOURS
Simone Gheduzzi | Diverserighestudio
CURATION AND VISUAL COMMUNICATION – Architects as makers of a cultural itinerary | 8 HOURS
Vittorio Linfante | Politecnico di Milano
CASE HISTORY – Successful examples of exhibition design | 8 HOURS
Sandro Pittini | Università di Bologna
COMMUNICATING ARCHITECTURE – Methods of narration of the architectural project | 8 HOURS
Mats Andersen | MIR
At the end of the course, YACademy Placement office will guarantee each student a proposal for an internship / collaboration with some of the studios better matching the topic of the course, with the likes of:
DAVID CHIPPERFIELD MILANO – ZAHA HADID ARCHITECTS – JEAN NOUVEL DESIGN – BIG BJARKE INGELS GROUP – SNØHETTA – EMMANUELLE MOUREAUX ARCHITECTURE + DESIGN – ANTONIO RAVALLI ARCHITETTI
In collaboration with:
For more information visit: www.yacademy.it