call for ideas

Call for Ideas for London’s Historic Grosvenor Square

Submission: October 26, 2018
Registration: October 26, 2018
Language: English
Location: London, UK
Prizes: Please see details below
Type: Open


Grosvenor Britain & Ireland has launched an international call for ideas to re-imagine Grosvenor Square in London. Architects, designers and creative thinkers from across the world are invited to submit proposals to re-imagine the historic square for locals, visitors, Londoners and future generations, with the aim of reinstating Grosvenor Square as one of the world’s leading public spaces.

In 2017, Grosvenor surveyed 1,000 Londoners and visitors to find out their views on how this public space should be used. The feedback was that awareness of the square was low and that it was seen as imposing and unwelcoming by those who knew it.

The return of management responsibilities for Grosvenor Square to Grosvenor in May 2018 has presented a remarkable opportunity to redefine and improve the historic square’s civic, aesthetic and cultural contribution to Mayfair, the West End, London and the world.

Grosvenor, the owner of Grosvenor Square, has brought together an independent panel of experts to review submissions from architects, horticulturalists, placemakers, urbanists, artists, gallerists, retailers and designers. The panel includes:

  • Yana Peel, CEO, Serpentine Galleries (Chair)
  • Deborah Saunt, Founding Director, DSDHA
  • Ed Ikin, Head of Landscape and Horticulture at Royal Botanic Gardens, Kew
  • Abhishek Lodha, Managing Director & CEO, Lodha Group
  • Ben Evans, Director, London Design Festival
  • Prof. Ricky Burdett CBE, Professor of Urban Studies, London School of Economics
  • Nicholas Kirkwood, Designer, Nicholas Kirkwood
  • Linda Hewson, Creative Director, Selfridges

Grosvenor has a 20 year vision to transform its London estate to help tackle the pressures facing the capital and all the communities it supports. With London’s rapid growth, this strategy will see Mayfair and Belgravia be more active, more open and more integrated, working harder for the city. In the next 10 years Grosvenor will invest £1 billion in future proofing its estate to help it meet the challenges of population growth and to deliver the vision.

Go to the competition’s website