Digitail – An Advanced Retail Store Design Challenge

Submission: December 28, 2021
Registration: December 27, 2021
Language: English
Location: San Francisco, United States
Prizes: $24000
Type: Open


The challenge is to design an upgraded retail store with a digital infrastructure that can attune to changes in the future. The aim of the challenge is to design a new retail environment that will make use of all senses of a being, instead of just relying on visual cues, to convey the motto of the brand and the products displayed. The focus must be to tailor individual moments and create a dynamic experience.

The physical meets digital approach will be supplemented by stations where consumers can virtually try products. The digital elements must be part of the store infrastructure and seamlessly blend with the physical setting.

Space must allow for interaction among customers and staff. Privacy must be guided so that users who require it can guide themselves through the store. Guidelines for social distancing and a safe, hygienic ambiance must be followed.

Design Objectives

The challenge is to design a retail store that is more flexible, evolving, incremental with growing trends of retail in the coming future. Refer to the objectives below to understand the design expectations of this challenge:

Balance – A balance of spaces in terms of profit (business) and non-profit (public) ventures.

Inclusive – Offers a wide spectrum for spending, accommodating all kinds of sellers and people.

E-tail Materialised – E-retail brought in the physical world through various mediums to deliver a better consumer experience.

Agile – Looks at a flexible/evolving/incremental strategy to build a marketplace.


  • The minimum eligible age for participation is 18 years.
  • The competitions are open worldwide for designers from any discipline.
  • You can participate as an individual or as a team of a maximum of 4 members.
  • All students and professionals can participate in the competitions.

>>> Go to the competition’s website <<<