TerraViva launches FANTACYCLING, a new graphic design competition conceived to renew the image of this renowned Italian Startup, both in the Logo as in the fonts and colours’ palette, rethinking in a creative way the whole Brand Identity of the company.
Prizes up to 5.000 € will be awarded to the winners selected by an international jury panel composed, among others, by Camillo Castellani (Fantacycling), Cinzia D’Emidio (Cinzia D’Emidio), Camilla Geusa (CBA) and Ivana Bačanek (VIDI Visual Design Studio).
BRIEF
The challenge of this competition is to fully explore the values that characterise the brand of Fantacycling, searching for that symbol, that font, that palette, that graphic sign capable of expressing the perfect synthesis of what the startup is today.
The secret behind the success of the brand lies in its vast community and in the connection that Fantacycling has been able to strengthen with its users. Since the very beginning, fans have always been the real protagonists of the project. In this sense, the new identity has to be seen as a further attempt to make them feel even more involved and directly engaged.
PRIZES & MENTIONS
• 1st Prize: 3.000€
• 2nd Prize: 1.000€
• 3rd Prize: 500€
• Prize “Best App Design”: 250€
• Prize “Best Cycling Kit”: 250€
• 10 Honorable Mentions: coupon for a free competition
• 30 Finalists: published on TerraViva channels
GUIDELINES
A particular focus will be required by the design of the new identity of the App and some of its main pages. Participants will have the opportunity to create also the new cycling suit to be released in 2025 (the third one for Fantacycling after the Capsule Collections produced together with Pissei and Velo+).
Proposals focused on retaining the iconic “F” of the current logo, with minimal or radical changes to the lettering, as well as those which will completely rethink the genesis of the logo from scratch, will be equally appreciated. The same criteria will be applied also to the palette: it can remain in the chromatic tones of blue and yellow, but it can also be completely revolutionised.
Independently from having a more conservative or radical approach, all the proposals will receive the same consideration from the jury. The competition is designed to give designers maximum autonomy in their design choices.
REQUESTED MATERIAL
A Pdf Presentation in A4 landscape layout [max 20 pages] containing all the necessary information to explain the project in the best way + a Zip folder containing the editable graphic files;
JURY
• Camillo Castellani (Milan, Italy) | Fantacycling
• Cinzia D’Emidio (Berlin, Germany) | Cinzia D’Emidio
• Camilla Geusa (Rome, Italy) | CBA
• Ivana Bačanek (Zagreb, Croatia) | VIDI Visual Design Studio
SCHEDULE
• Competition Opening: October 7th
• 45 € “Early” Registrations: October 7th – November 15th
• 55 € “Standard” Registrations: November 15th – November 29th
• 70 € “Late” Registrations: November 29th – December 6th
• Submission Deadline: December 6th (3:00 pm CET)
• Winners Announcement: January 6th
Download full brief here: https://www.terravivacompetitions.com/fantacycling-competition-2024
REQUIREMENTS & ELIGIBILITY
The competition is open to graphic designers, illustrators, architects, students, product designers, enthusiasts, artists, creatives and anyone interested in the field of graphic design. Participants can join the competition either individually or with a team.
More info at: www.terravivacompetitions.com
Contact: info@terravivacompetitions.com
Instagram: @terravivacompetitions Facebook: TerraViva Competitions
LinkedIn: TerraViva Competitions
YouTube: @terravivacompetitions
Fantacycling: www.fanta-cycling.com