architecture competition 2019

Hustle Hub – Youth Housing Design Competition ‘19 : Russia

Submission: July 02, 2019
Registration: June 22, 2019
Language: English
Location: Concept
Prizes: Please see details below
Type: Open


With most of the young population working today to acquire basic security of livelihood and not investing on their lives for the long term (depreciating because of the ‘grind’) due to various social stigmas associated with not owning a home; create this rat-race. Cities being an economic platform which is constantly growing every day – equity of housing has become an issue as they turn more and more severe/unaffordable every day. Affordable housing is one of the measures taken by the government but is not enough considering the vast number of people pooling into the city every day to look for means of livelihood.

Slowly the urban centers with their skyrocketing economic growth have almost priced out a lot of its citizens before they could even realize. Can a collective living concept scalable enough for all the megacities?


  • The competition is open to all students and professionals (Worldwide).
  • Minimum eligible age for participation is 18 years.
  • This competition is open for both students and professionals.
  • Team size is maximum of 4 members per team.
  • All disciplines are eligible.
  • Team: Teams with all student participants (with valid id’s required) will be categorized under student teams.
  • Teams with even one professional participant will be categorized under professional team.



The challenge here is to build a replicable co-living housing concept for 1. Young 2. Migrant/Local 3. The working population of 20-35 years of age which is affordable (not subsidized but optimized), works on cyclic leasing for durations longer/shorter than rental cycles and gives them enough headspace to build their career and move. The Hustle Hub should extend itself more than just a space to live. Hustle Hub is also visualized as a framework that can extend to other megacities of the world.


Moscow, the capital of Russia is now undergoing a major overhaul in terms of its urban language. A vast portion of this city’s last century communal (Khrushchyovka) housing is now being replaced by large-scale mixed-use townships and housing societies. The value of the housing will shoot more than 4 to 5 times as soon as the new revamp comes in which will fuel the real estate market even more. This will positively trigger city growth and eventually, more people will move to Moscow for finding places for their new dreams. Development is good – and it should happen, but pricing out is discrimination. With its one of its kind rich communist housing roots, a co-living housing concept like Hustle Hub is more possible here first than anywhere in the world.

The site for HustleHubUC is located in ZiL district in Moscow.

Go to the competition’s website