Archasm Competitions announces the winners of Fashion Pavilion Milan, a competition of ideas that was launched last year. This competition generated 216 registrations and an enthralling and spellbinding set of proposals. Below we are presenting winners:
1st PRIZE
Marie-Helene Lesiege, Mateusz Bledowski, Kate Korotayeva (Canada)
Knot a PavilionThe Fashion Pavilion Competition in Milan is intended to connect people to fashion and architecture. The pavilion is located within the central vista of Parco Sempione capturing the essence of fashion design. The proposal considers the physical relationship to the park, the poetic relationship to fashion and an explorative moment for the public to activate the current site. Named ‘Knot a Pavilion’, the installation challenges the current state of fashion and clothing industry by using recycled textile materials as the formal and interactive medium. The pavilion aims to establish a conversation with the elements of the park and the nearby historic architecture, allowing for transparency and visual connections. By inviting users to interactwith recycled fabrics the projects explores the possible futures imagined for the discarded clothes beyond the landfill. The Knot a Pavilion is framed using scaffolding which is then enclosed through a sequence of knots, ties, and weaving patterns. All materials used are second-hand and can be re-used after the dis-assemblage of the pavilion. Upon approach the public are faced with a wall of recycled yarn and ropes and are invited to enter a scattering of colours and textures hanging from the stick frame structure of scaffolding above. Reaching deeper into the Knot a Pavilion the space defoliates and is exposed to the sky. This space is intended for users to relax on the ground whilst being encompassed by recycled material and the sky. The hope is that the public will begin to question the architectural decision in materiality and begin to reflect their impact on clothing waste accumulation.
2nd PRIZE
Anna Loch (Italy)
Buoyant – a word standing both for floating & success – is an homage pavilion to the Italian fashion industry. The project took inspiration in a collective of Italian high fashion images.
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The shape takes from the sharpness of a structural fashion, mixed with the delicacy of Italian pleating, reinforced by the twist. Valentino, in particular, inspired the material playing: the sensual, yet romantic contrast between transparency and solidity – the hard and the soft; united with the craftsmanship of the pleating allows the structure to fold just like an outfit.
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Enhancing a name with lettering is a technique used by Italian brands, as a response, we are bringing to light (quite literally) one of the most important brand tags of the country: “made in Italy”.
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The user experience references two strong elements: the embroidery and the rose. The visitors read shortly about the industry and are asked to take a rose from the bouquet at the entrance and place it on the assigned punctures on the plastic pleating. Placing a rose is like stitching a fabric, and the collective of “stitches” form an embroidered pavilion, a tribute to the industry made by a collective of people. From the outside, the stems of the roses are a clue of what is happening inside, creating a texture/pattern inspired in Armani.
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The color – red – was chosen because it means passion, fire, sensuality & romance. It is a color that embodies much of Italian’s lifestyle and culture stands for and has been widely used by Italian fashion designers. The elongated continuous shape evokes the sensation of a runway for a fashion show, and when mixed with the color red references the red carpet.
3rd PRIZE
Gianmarco Fabbri, Omar Mario Di Lullo, Carlotta Illing Arizti (Italy)
THE MIRRORWhat‘s more contemporary then taking a look at our society and making that society architecture? What is architecture if not an expression of culture and society?„The Mirror“ is conceived as a shiny urban accessory which leads people to be part of the design, to look to and through themselves, dressing the pavilion. It is a communication forum where thanks to different spaces fashion deals with people and people react to fashion. Fashion and architecture are constantly changing, which is why „The Mirror“ consists of volumes that adapt to the moment by creating a freely compostable and flexible space.This makes it possible to place the cubes individually as satellites, for example at the Milan Piazza Duomo, as an active advertisement for the forum in the park.„The Mirror“ shows Milan‘s industrial face. Elegant, dark mirror glass deals with a simple scaffolding like the fashion world does with daily life. During the day the glass facade reflects the surroundings and visitors of the forum, while by night it reveals the interiors soft shapes which remind of textiles.No matter where THE MIRROR is, it will always be dressed by movements, events, people, fashion –in other words by society.The project is composed by four volumes; each volume provides different functions and atmospheres and all of them together creates a Media Forum, where fashion, people and communication meet.The FORUM offers space for temporary exhibitions by various designers, providing a platform for established and debuting fashion houses. The “ON AIR” CAFÈ offers the opportunity to everyone to take part of the broadcasted interviews and talk shows on fashion topics.
