Submission: August 16, 2022
Registration: August 15, 2022
Location: Zundert , Netherlands
Prizes: Please see details below
Humans tend to be intrinsically drawn to nature. We often seek out nature and strive to find ways to incorporate or bring nature into the spaces we inhabit. A small but significant contributor to this need for biophilia is florists. Florists the world over, curate plants and flowers for people to bring into their homes.
They act as not just retailers but they also often become means to learn about plants and tend to them. An important skill that we might need as we are increasingly faced with mounting environmental challenges. In Zundert Netherlands this relationship between plants and people takes on a larger form. Zundert annually hosts one of the biggest flower parades in the world.
Given the city’s relationship to flowers, it poses as an intriguing space to imagine possibilities of including and celebrating florists in spaces that stay all year round.
Today florists are more often than not small spaces where the source of the products is removed from the retail experience. Functional greenhouses often far from the store itself supply these stores that then supply these plants to consumers.
What if we could combine the values of a florist to an immersive retail experience where a consumer doesn’t just passively receive plants but can experience the specific and often even detailed needs of the plants they take home.
The challenge here is to design one such space for a florist. The store must not just provide an immersive retail experience but it must also help the florist make his process and efforts more tangible and visible.
Further, while the design need not be limited it should keep in mind the given sites’ existing relationship with flowers and plants and attempt to celebrate the same.
Winner 6000 USD Cash+Crafted Trophy & certificate + UNI Year Book Copy + UNI Merchandise + Insignia + Opportunity to associate with UNI as a curator
Runner – Up 6 x 1400 USD Cash+Crafted Trophy & certificate + UNI Year Book Copy + UNI Merchandise+Insignia
People’s Choice 4 x 600 USD Cash+Crafted certificate + Insignia
Honorable Mention 12 x 600 USD Cash+Crafted certificate + Insignia
09 March 2022, 4:00 PM GMT+01:00 Regular Registration starts
09 March 2022, 4:00 PM GMT+01:00 Public voting starts
15 August 2022, 5:00 PM GMT+02:00 Regular Registration ends
16 August 2022, 5:00 PM GMT+02:00 Submission ends
31 August 2022, 5:00 PM GMT+02:00 Shortlisted entries announced
06 September 2022, 5:00 PM GMT+02:00 Jury evaluation starts
30 September 2022, 5:00 PM GMT+02:00 Jury evaluation ends
01 October 2022, 5:00 PM GMT+02:00 Public voting ends
13 October 2022, 5:00 PM GMT+02:00 Result announcement