Submission: January 22, 2018
Registration: January 22, 2018
Location: Nanjing, China
Prizes: Please see details below
With the B&B investment and brand competition turn white-hot I 2017, the influential quality of bed and breakfast brands have walked out to look for a new oasis in group, South Wuxiang Mountain of Lishui Nanjing located in the hinterland of the Yangtze River Delta, has entered the vision of the B & B industry due to its good natural conditions and deep cultural heritage.
South Wuxiang Mountain is 14 km from Lukou International Airport and directly connected by the Metro Line 7, and there’s about 40 minutes’ driving from downtown Nanjing. As Lishui County was withdrew and became a district in 2013, a series of new urbanization construction had been carried out, Wuxiang Mountain south of Lishui is rich in vegetation, high forest coverage, and scattered by the cultural and historical attractions, as the promotion of its s artistry, publicity and accessibility, Wuxiang Mountain will surely become the destination and the new business card for the short distance round Nanjing and the Yangtze River Delta metropolitan area.
The general problems in the current B & B industry include: the obscure property rights, default risks, scattered site selection, as well as the single business form besides the accommodation, which is hard to form a comprehensive industrial ecology and the deeper user experience, and practitioners need to be improved in the professional aspects of product, marketing and operation.
The B & B brand collection and landing practice, shall provide based support to non-standard accommodation products from the whole range tourism of Wuxiang Mountain, and more importantly, in the transition period of the B & B industry, the overall planning and scenic industry layout will open up a new path for the cluster development of the B & B brands, and guide the industry move forwards the professionalism and ordering.
The competition encourages the B & B owners and the designer teams to form into teams, and make the directional design from one site among the villages of Xuejia, Xiaoliujiadu, Shuijing Village, Li Zaifeng, Zhujia and Dongshantou in South Wuxiang Mountain region, with the design area of not less than 1000 square meters, and they can put forward creative programs suitable for implementation in various aspects of the overall positioning, village planning, industrial ecology, public landscape and single bed and breakfast design.
The selection will be composed of two groups: the expert group for the review and the public to vote, among which the expert review and the public vote will decide 36 finalists, and the review results of the expert panel will determine the final ranking.
Site 1 Xuejia
Xuejia is located in Honglan Town, with a total of 65 households and a population of 193 people, and the whole village covers an area of about 80 mu. The reservoir and the green mountain behind the village joint each other, the tea fragrance from the tea garden of Lei Gong Ao and the sour and sweet tastes of the mulberry from the Fujiabian orchard make all people fascinated and reluctant to leave. On each of the first lunar month, there’ll be Avalokitesvara Temple Festival at the Lingyin Temple nearby, Xuejia at this time will be decorated with lanterns and streamers and with streams of people, and it’s the most bustling time of the year.
Site 2 Xiaoliujiadu
There’re three kilometers between Xiaoliujiadu and Jingqiao town, this village has an area of 1 square kilometers, a total of 92 households and a population 356 people. The village is adjacent to Xinqiao River, and this slowly flowing silver ribbon has made Xiaoliujiadu become the main traffic ferry here, and borne the development and exchange of villages, the shrimp and rice fields of the village are located alternatively, and diffuse the delicious smell generations of villagers are proud of, on the Lunar January 12th of each year, the temple fair of Da Village nearby will have playing and singing, drum and music, everyone are gathered in the fields to celebrate the pride and joy of harvest.
Site 3 Shuijing Village
Shuijing Village is adjacent to Shijiu Lake in the west and Yuge in the north, covering 12 natural villages, it has a total area of 12 square kilometers and a population of 5400 people. The village is rich in water resources, crab farming has become the village’s special industry, moreover, this village has a long history, there had been three brick kilns at the end of the Qing Dynasty and the early ROC period, the local people called them “crystal three kilns”, all the blue bricks used for the building from the end of the Qing Dynasty on both sides of the streets were from these kilns, the antique charm is still filling the entire street. In 2017, Shuijing Village was listed as “the most beautiful rural village model in Jiangsu Province”.
Site 4 Lizaifeng
Lizaifeng Village is one of the 19 natural villages under the jurisdiction of Jiutang Administrative Village, locates in the foothills of Fengguan Mountain and joins to Xiaomaoshan and Tianshengqiao villages in the south, it has an area of 18 square kilometers and a total population of 4559 people. It’s surrounded by mountains, has numerous ponds and rich space forms of mountainous and water landscapes. What’s special is the Lizaifeng lantern with more than 200 years of history, according to legend, Emperor Qianlong came to Tianshengqiao at Lishui and saw a Phoenix resting in the tree, and the village is dominated by families surnamed as Li, so it’s named as Lizaifeng Village. When Qianlong left, Lizaifeng Village has good weather for the crops and a thriving population, and at time of the Spring Festival, the villagers will organize each household to dance with the lanterns and fill the happiness from the bottom of heart among every household in the village.
Site 5 Zhujia Family
Hefeng Zhu Family has enjoyed a long history, and is located on the Shore of Shijiu Lake propitious for giving birth to great men, and at the foot of the charming Fengqi Mountain, the village has a population of 1463 people and a total arear of 1200.13 mu. In the blending of the shallow beach, river, blue sky and lakes, the years for each family to go fishing have lasted for centuries, and it’s an ancient fishing village with a history of nearly 700 years. “Blue brick, small tile and corbel-step, carved beams and painted rafters with overhanging eaves”, the ancient and antique cemetery and ancestral hall stage have witnessed the tradition of “enlightening the offspring with books and poetry” by Hefeng Zhujia, the ancient river “Huangjiahe” in south of the village has been flowing with the tasks of sluice and irrigation for centuries, and this is probably why they’re immortal after several centuries.
Site 6 Dongshantou
Dongshantou is located in Honglan Town at the south of Wuxiang Mountain of Lishui District, within Wuxiangsi administrative village, the village covers an area of 122.59 mu, a the total of 73 households and a total of 136 people. Dongshantou is full of vitality during the four seasons, the various mountains and green forests are always making the villagers feel proud.
The submitted work should include:
1. PPT for the B & B operating ideas, with the contents relating to the B & B brand positioning, operation, marketing and other aspects
2.4 blocks of A1 display board design programs- single B & B and the whole village public landscape (including but not limited to the overall plan, building floor plan, indoor and outdoor renderings, elevation, profile, renderings and analysis), as well as the picture information to fully express the design concept (300dpi)
3. One PDF format design description on the A4 paper of no more than 500 words (Chinese and English versions)
4. Information about the contestants, including the name, team introduction, address, telephone or WeChat, email, working unit, recent photos and other information
Optional submitted contents:
Video (2-4 minutes): contestants can submit a short video to better present the idea of the work, including the presence of team members, and description on the design ideas of the works combined with the display board, the form is not limited, and the video format is only for MP4.
＊The above contents are uploaded on the official website for the online submission
Five Design Awards
Cash bonus ¥ 50,000/team or Construction Bonus（the highest ¥1500,000/team）
After the signing of the operation and investment cooperation agreement, the organizing committee will provide construction subsidies in the standard with the construction area of not more than 1000 square meters and 1500 yuan per square for the civil construction meter, 2 years of rents are free and the next 2 years of rents are in half.
* Winners choosing the construction bonus will be deemed to voluntarily give up the cash bonus.
(Note: only the brands to complete the construction and opening up within the agreed time can obtain the specific land subsidies and operating incentives)